Remember what you were taught in Kindergarten or that first year or "semester" of the entry level to grammar school as we call it here in the US? I think we were early on taught that "neatness counts" or something to that effect. Presentation and promotion of your project is just as important, or more so than promotion of the product or service that happens once the project is successfully completed. Without project promotion, there may be no product promotion. Proper project promotion and presentation to stakeholders gets buy in, i.e., "sells" the project effort to the stakeholders, and is generally, almost intuitively, automatically, value driven. To promote and present is to attempt to show the growth in value of what your are doing or plan to do - to "show your work" in the best light.
If you are a PMP, you have learned and been tested on the detailed tactics for accomplishing just this, via communications, planning, integration and so on. Not a PMP you say? Well add some value to both your project and your career by becoming certified.
My favorite presentation and promotion tool for prospective candidates is my diagnostic PMP Exam Simulator for MS Windows (all versions - and tablet). Good luck!
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