Tuesday, August 26, 2008

Entrepreneur Beware the UPC Code Trap

After testing my PMP Exam Simulator with about 100 users, and now confident that it is indeed a product that will help candidates practice questions and thereby pass the difficult PMP exam I called Amazon.com support. My question to the seller support rep was simple. What do I need to list an item on Amazon.com? "Go to gs1us.org and apply for a UPC code." Sounded simple enough.

I was daunted by the $750 application fee price tag at gs1us.org, the international registry of uniform product codes, but kept going at the thoughts of posting the fruits of my hard labor for the last year or so on the web's premier bookseller.

After giving my credit card number for $750 and, receiving a member email response from gs1us, I used their supplied web link to create the bar code for my "Frugal PMP Exam Simulator". Then when I went to Amazon to in turn use that new bar code for my breakthrough Amazon listing I found that a UPC code was not needed! Amazon does not even require an ISBN, which is what the Amazon rep should perhaps have advised, but will assign an ASIN in lieu of an ISBN. So my $750 expenditure was moot! Arrrghhh!

The big business world has no mercy on small entrepreneurs. I am now in the process of trying to get a refund of my $750. gs1us.org may do it, but take a $250 administrative fee in any case. For that they pretty much ignore your emails and phone calls until you persist...